PSA Study (Texting while driving)

These are our group's PSA video and print ads

In this project, my part was working on the raw ideas, video making, and print ads design.

For my personal contribution, i do believe that i had done my part quite well, if i have to give a score, it'll be 85/100. I spent a lot of extra times to collect, arrange, and improve the raw materials such as photos, music,slides and sound effect produced or found by the other team members. I also tried almost every way possible to cap this project with the best icing for the cake. A perfect finishing touch.

However, i did miss out the small details in some parts, such as the lack of Asian people's image in the ads, which would make Taiwanese audience find it harder to relate with the ad. 

My teammates had done a great job in collecting and bringing our brainstorming ideas to a real tangible substance, such as in the "social network logos" and "daddy, whre are you?" PPT effects. Nevertheless, due to lack of discussion time, we sometimes found it hard to resolve problem that appears in the middle of the project.

The most difficult part in working on this project is the brainstorming part. it was tiring and quite frustrating. Yet after we agreed on a theme, ideas just flown out and it started to build on each other by itself. For the production part, i wouldn't say it's overly difficult. It just takes time.

In this PSA, i learned new technical skills such as operating Windows Movie Maker and creating the "running text effect" (i believe it will be truly useful on our club's drama performance next year!).

I also learnt one more step on how to touch human's heart through audio and visual media. I have the believe that touching one's heart is the closest way to bridge a relationship between persons. And who knows, probably this new set of skills will take me far in the future :)



Jovian Gautama